Last weekend, I was standing in the back of an abandoned factory in Brisbane, grinning like a proud uncle.
I was witnessing a full-circle moment unfold. Hundreds of creatives, cameras flashing, energy high, models walking, mentors sharing wisdom. And one man, one brand and one dream at the centre of it all. Enter: James Rush.
Nearly two years ago to this day, I first connected with James Rush @itsjamesrush over Instagram after he tuned into a live stream I ran with Tom Noske.
20th June 2023 (time flies)
We bonded instantly. Both Aussies navigating tall poppy syndrome in our professional pursuits, both obsessed with brand and storytelling, both wanting to do things our way. James had already built a prolific career & personal brand with his creative agency. Having humble creative roots as a radio show host in Canberra, he has now collaborated with dozens of international sports and hip-hop legends, including the lateKobe Bryant, Kendrick Lamar, Kim Kardashian, Ruby Rose, Patty Mills and more.
But what lit him up most wasn’t the celebrity work.
He was using his hard-earned lessons, experience, and knowledge to empower creatives a few steps behind him and helping them achieve the same breakthrough in their careers that he had. Those who are craving a community, mentorship and guidance in their creative career.
And last weekend, I saw the result of that vision in full motion.
A sold-out crowd at a Brisbane workshop, under his community brand One Shot.
(James' mum was the crowd MVP and certified sweetheart)
A nationwide movement of meet-ups, workshops and online programs for creatives that James built from scratch.
Here’s the wildest part:
James went full-time with One Shot just three months after launching it.
No algorithms.
No agency.
Just guidance to help him connect his own dots, and a clear offer formed from the needs of his community.
So if you’re a content-led founder (or know someone who is) and you’ve got an idea for taking your expertise and turning it into a powerful, profitable and sustainable:
cohort
community
or hybrid offer...
...and want to build, launch or scale it without burning out (or selling out) Then listen up.
I want to partner with 3 founders in the coming months to do exactly that.
People who value depth over hype.
People who want to build movements, not just funnels.
People who don't want to be told what to do, but a process to finally make it "click" for you.
People like James.
If that sounds like you, or someone you know, join the waitlist . You’ll be the first to know when spots open to partner 1:1 with me in the coming months.
As always, I hope these words inspire and serve you today, 👱🏾♂️ Mamba
PS: Want to see how I work with content-led founders to plan, launch and run their cohorts and community programs, like Tom Noske's Time To Build program? This video reveals how: